Schema.org AuditApparel + Active

Buck Mason — Schema.org / JSON-LD audit

Buck Mason's storefront grades D (57/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.

D

Schema score · 57/100

25 checks evaluated

Live result · refreshed 2026-05-29

buckmason.com
Screenshot of Buck Mason's Shopify storefront

About Buck Mason

Founded 2013 · US

Sasha Koehn and Erik Schnakenberg founded Buck Mason in Venice Beach with a deliberately small range — one cut of t-shirt, one pair of jeans, scaled outward slowly over a decade. The brand is one of the more credible voices in the "made in USA" supply-chain story, with most production within driving distance of LA. Their refusal to do seasonal collections distinguishes them from competitors.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $80-100M revenue range
  • 0215+ flagship stores across the US
  • 03Long-standing wholesale partnership with Nordstrom

Notable for the schema.org audit

Buck Mason's storefront is design-led with a distinctly editorial feel — typical of brands that prioritise a single in-house design team over agency relationships. The catalogue depth is intentionally constrained so the merchandising stack stays simple.

Per-page schema on Buck Mason

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Organization

  • PDP

    1 block

    Types: Product

  • Collection

    1 block

    Types: CollectionPage, ItemList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 7 of 7 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList.itemListElement is setwarning

    ItemList is present but missing the "itemListElement" field — required for spec conformance.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Organization

What this Schema grade reveals

D-grade signals meaningful structural gaps in Buck Mason's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Breakdown: 1 collection finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=buckmason.com preserved.

Open the live Schema.org Audit

See Buck Mason's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other apparel + active stores