App Stack DetectorJewelry + Accessories

What Shopify apps does MVMT use?

MVMT is a jewelry + accessories brand whose app-stack composition this page surfaces — refresh below for a live read.

2013

founded

Brand profile · refreshed 2026-05-29

www.mvmtwatches.com

About MVMT

Founded 2013 · US

Jake Kassan and Kramer LaPlante launched MVMT on Indiegogo in 2013 with a singular thesis: most men were wearing $400+ Rolex aspirations on $40 budgets. The brand exploded through Instagram + Facebook ads with $95-$200 minimalist watches and was acquired by Movado for $100M in 2018. Effectively defined the modern DTC watch category.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

01Sold to Movado for $100M (2018)
02Reported $90M revenue at acquisition
03Indiegogo origin — $300K campaign

Notable for the app stack detector

Post-Movado-acquisition, MVMT is an interesting study in DTC brand integrated into a traditional Swiss watch holding company. Watch for legacy-system signals + simplification patterns.

What this stack reveals

Live data wasn't available at the last build of this page. The pattern we typically see on jewelry + accessories brands at MVMT's scale is a dense Email + SMS layer (Klaviyo + a SMS counterpart), Reviews (Yotpo / Loox / Judge.me), Subscriptions (Recharge or Smartrr), and 2-4 helpdesk + analytics apps. Use the "Open the live App Stack Detector" link below for an instant fresh probe.

Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=www.mvmtwatches.com preserved.

Open the live App Stack Detector

See MVMT's full storefront analysis

Identify the theme Audit Schema.org coverage Grade the llms.txt

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