App Stack DetectorJewelry + Accessories

What Shopify apps does MVMT use?

Across 6 categories, MVMT is running 7 apps we can name plus 30 unidentified theme app extensions / App Proxy routes — 37 installed footprints total. Theme detected: MOVADO - MVMT PROD [10-06-26].

37

apps + footprints detected

6 categories

Live result · refreshed 2026-10-12

www.mvmtwatches.com
Screenshot of MVMT's Shopify storefront

About MVMT

Founded 2013 · US

Jake Kassan and Kramer LaPlante launched MVMT on Indiegogo in 2013 with a singular thesis: most men were wearing $400+ Rolex aspirations on $40 budgets. The brand exploded through Instagram + Facebook ads with $95-$200 minimalist watches and was acquired by Movado for $100M in 2018. Effectively defined the modern DTC watch category.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Sold to Movado for $100M (2018)
  • 02Reported $90M revenue at acquisition
  • 03Indiegogo origin — $300K campaign

Notable for the app stack detector

Post-Movado-acquisition, MVMT is an interesting study in DTC brand integrated into a traditional Swiss watch holding company. Watch for legacy-system signals + simplification patterns.

Detected Shopify apps on MVMT

Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.

Email + SMS

1
  • Cordialby Cordial100%

Analytics

2
  • Google Analytics / Tag Managerby Google100%
  • Hotjarby Hotjar40%

Popups + Onsite

1
  • OneTrustby OneTrust100%

Mobile App

1
  • Shop Appby Shopify100%

Reviews

1
  • Yotpoby Yotpo90%

Subscriptions

1
  • Shopify Subscriptionsby Shopify60%

What this stack reveals

MVMT runs 7 signature-matched apps plus 30 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.

Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=www.mvmtwatches.com preserved.

Open the live App Stack Detector

See MVMT's full storefront analysis

Identify the theme Audit Schema.org coverage Grade the llms.txt

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