Theme DetectorJewelry + Accessories

What Shopify theme does MVMT use?

MVMT is a jewelry + accessories brand whose Shopify theme architecture and customisation depth this page surfaces — refresh below for a live read.

2013

founded

Brand profile · refreshed 2026-05-29

www.mvmtwatches.com
Screenshot of MVMT's Shopify storefront

About MVMT

Founded 2013 · US

Jake Kassan and Kramer LaPlante launched MVMT on Indiegogo in 2013 with a singular thesis: most men were wearing $400+ Rolex aspirations on $40 budgets. The brand exploded through Instagram + Facebook ads with $95-$200 minimalist watches and was acquired by Movado for $100M in 2018. Effectively defined the modern DTC watch category.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Sold to Movado for $100M (2018)
  • 02Reported $90M revenue at acquisition
  • 03Indiegogo origin — $300K campaign

Notable for the theme detector

Post-Movado-acquisition, MVMT is an interesting study in DTC brand integrated into a traditional Swiss watch holding company. Watch for legacy-system signals + simplification patterns.

What this theme + customisation reveals

Live data wasn't available at the last build of this page. The pattern we'd expect from a jewelry + accessories brand at this scale is either Dawn (or a heavily-customised Dawn fork), or a Plus-tier commercial theme like Impulse / Prestige / Empire / Motion if the brand has invested in commercial-theme territory. Use the "Open the live Theme Detector" link below for an instant fresh probe.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=www.mvmtwatches.com preserved.

Open the live Theme Detector

See MVMT's full storefront analysis

See all apps installed Audit Schema.org coverage Grade the llms.txt

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