What Shopify apps does Daniel Wellington use?
Across 7 categories, Daniel Wellington is running 9 apps we can name plus 11 unidentified theme app extensions / App Proxy routes — 20 installed footprints total. Theme detected: T3 Pre-Summer.
apps + footprints detected
Live result · refreshed 2026-05-29
About Daniel Wellington
Founded 2011 · SE
Filip Tysander founded Daniel Wellington in Sweden after a chance encounter with a man wearing an old Rolex on a NATO strap. The brand grew from $15K to a reported $220M revenue in five years almost entirely through influencer marketing — sending watches + discount codes to hundreds of thousands of Instagram creators. The DW playbook directly created the modern micro-influencer industry.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01~$220M revenue peak (2015)
- 02Bootstrapped — no external funding
- 03Hundreds of thousands of micro-influencer partnerships
- 04Founded with $15K initial capital
Notable for the app stack detector
Daniel Wellington is the original influencer-marketing-attribution case — the discount-code system + UTM tracking infrastructure they built is now industry standard. The storefront reflects that attribution-heavy DNA.
Detected Shopify apps on Daniel Wellington
Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.
Popups + Onsite
1- Cookiebotby Usercentrics100%
Helpdesk
1- Gorgiasby Gorgias100%
Email + SMS
1- Klaviyoby Klaviyo100%
Analytics
3- Meta Pixelby Meta100%
- Microsoft Clarityby Microsoft100%
- Hotjarby Hotjar40%
Reviews
1- REVIEWS.ioby REVIEWS.io100%
Mobile App
1- Shop Appby Shopify60%
Subscriptions
1- Shopify Subscriptionsby Shopify60%
What this stack reveals
Daniel Wellington runs 9 signature-matched apps plus 11 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.
Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=www.danielwellington.com preserved.
Open the live App Stack DetectorSee Daniel Wellington's full storefront analysis