Klean Kanteen
kleankanteen.deMigration · Long-term partnership
·ShopwareShopify 2.0Klean Kanteen Germany.
Eight years of partnership,
one full re-platform.
Klean Kanteen is a US-based brand from California, known globally for its sustainable, reusable hydration solutions and stainless-steel products.
BrandUp Factory has supported Klean Kanteen Germany since early 2017 — across e-commerce operations, customer experience, and marketing — in close partnership with 24trade Handelsgesellschaft mbH, who handle fulfillment and customer service with a specialization in spare parts.
A key focus has been the continuous, day-to-day operation of the online store, including Klaviyo newsletter marketing and overall shop performance. The collaboration culminated in a full re-platform from Shopware to Shopify — the new store went live in May 2026.
2017
Partnership start
8+ yrs
Continuous support
Shopware → Shopify
Platform migration
May 2026
New store live
The Partnership
Two specialists, one store.
The Klean Kanteen Germany operation runs as a deliberate split — agency ownership of the digital surface, logistics ownership of fulfillment and customer service. Both teams have been on the file for years, which is where the operational consistency comes from.
BrandUp Factory
Digital operations & growth
E-commerce strategy, day-to-day store management, customer experience, newsletter & campaign execution, and the lead on the Shopify re-platform.
24trade Handelsgesellschaft mbH
Fulfillment & customer service
End-to-end fulfillment and customer service operations — with a strong specialization in spare-parts handling so replacements and product components stay fast and friction-free.
Scope of Work
What we actually do.
Not a one-off project — an ongoing operating partnership covering storefront, marketing, and the transition to Shopify.
Full shop management
Long-term, day-to-day operation of the Klean Kanteen Germany storefront.
Customer care & support
Handling customer inquiries with a strong focus on responsiveness and brand voice.
Newsletter & automation
Klaviyo-driven email programs — flows, segments, broadcast campaigns.
Campaign planning & execution
Promotional calendar, seasonal launches, and merchandising rollouts.
Shopware → Shopify migration
Full re-platform from the legacy Shopware store onto a modern Shopify 2.0 stack.
Continuous UX & performance
Ongoing optimization of conversion, navigation, and Core Web Vitals.
Strategic launch planning
Roadmap, redirect strategy, and go-live coordination for the new Shopify store.
The migration
From Shopware to Shopify 2.0.
After years on the legacy Shopware stack, the storefront is moving onto Shopify 2.0 — modern theme architecture, native sections, and the operational tooling the team already uses everywhere else.
From
Shopware (legacy)
End-of-life stack with limited room to evolve UX and performance.
To
Shopify 2.0
Modern theme architecture, native sections, faster iteration cycles.
Scope
Re-platform
Catalogue, customer data, design system, EU compliance, redirect map, Klaviyo continuity.
Tech Stack
The tooling we run on.
Planning a Shopware to Shopify move?
We've been re-platforming established stores for the better part of a decade. Talk to us before you write the brief.