Spectra Watermaker
spectra-watermakers.comNew Shopify store build for Spectra Watermaker, a leading manufacturer of marine water purification systems. Custom B2B-focused e-commerce experience with product configurator and international multi-market support.
100%
Custom Built
From scratch on Shopify
40+
Products
With complex variants
B2B+B2C
Dual Market
Serving both segments
15+
Countries
International shipping
The Challenge
What we needed to solve
Niche B2B Market
Marine water purification is a highly specialized market with complex product configurations and technical specifications.
International Customers
Worldwide customer base requiring multi-currency support and international shipping logistics.
Complex Products
Watermakers with multiple variants, accessories, and spare parts requiring detailed product relationships.
B2B & B2C Hybrid
Store needed to serve both professional marine dealers and individual boat owners effectively.
Our Solution
How we delivered results
Custom Shopify Theme
Purpose-built theme with advanced product filtering, comparison tools, and technical specification displays.
Product Configurator
Custom product configuration system allowing customers to build their ideal watermaker setup.
B2B Pricing Tiers
Implemented customer-specific pricing with wholesale discount tiers for registered dealers.
Multi-Market Setup
Shopify Markets configuration for international selling with localized currencies and shipping rates.
Project Timeline
19 weeks from concept to launch
Discovery & Strategy
Market research, competitor analysis, requirements definition
UX/UI Design
Wireframes, visual design, product page architecture
Theme Development
Custom theme, product configurator, B2B features
Content & Products
Product data entry, photography, content creation
Launch & Optimization
Final QA, soft launch, performance optimization
Tech Stack
Technologies used in this project