Elkline
elkline.deNewsletter creation and email marketing service for Elkline, a sustainable outdoor fashion brand from Hamburg. We design and manage professional Klaviyo newsletter campaigns to drive customer engagement and sales.
Klaviyo
Platform
Email marketing
Custom
Templates
Brand-consistent
Ongoing
Service
Newsletter creation
D2C
Focus
Direct engagement
The Challenge
What we needed to solve
Email Engagement
Building an effective email marketing strategy to engage Elkline's outdoor and fashion-conscious customer base with relevant content.
Brand-Consistent Design
Creating newsletter templates that match Elkline's sustainable outdoor brand identity while being optimized for conversions.
Audience Segmentation
Developing targeted customer segments to deliver personalized newsletter content based on interests and purchase behavior.
Performance Tracking
Setting up comprehensive analytics to measure campaign success and continuously optimize newsletter performance.
Our Solution
How we delivered results
Custom Template Design
Designed branded Klaviyo email templates with modular sections for product highlights, stories, and promotions.
Content Strategy
Developed a content calendar with seasonal campaigns, product launches, and brand storytelling for consistent engagement.
Automated Flows
Set up Klaviyo automation flows for welcome series, abandoned cart recovery, and post-purchase follow-ups.
A/B Testing & Optimization
Continuous testing of subject lines, content layouts, and send times to maximize open and click-through rates.
Our Workflow
How we deliver each newsletter campaign
Strategy & Planning
Content planning, campaign scheduling, seasonal themes
Design & Creation
Template design, copywriting, product selection
Review & Approval
Client review, content adjustments, final approval
Send & Analyze
Campaign deployment, performance tracking, optimization
Services Included
Full-service newsletter package