What Shopify theme does Stanley 1913 use?
Stanley 1913 is running 2026.05.26 | Messi\/FD\/WC Country (Production\/1) on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-05-29
About Stanley 1913
Founded 1913 · US
Stanley was founded in 1913 as a vacuum-bottle manufacturer and quietly served the work-camping-utility market for over 100 years. In 2023, the Stanley Quencher tumbler — a 40oz cup that'd been in the catalogue since 2016 — went viral on TikTok via lifestyle influencer Crystal Cooke. The brand sold $750M of Quenchers in 2023 alone, a ten-year-old SKU that exploded after a viral moment.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$750M Quencher revenue (2023)
- 02Owned by PMI Worldwide (private)
- 03Brand age: 112 years (founded 1913)
Notable for the theme detector
Stanley is now one of the most-publicly-cited recent DTC turnaround stories. Their tech stack reflects extreme demand-management requirements — out-of-stock workflows, drop releases, queue management. Watch for these signals.
Theme identity
- Theme name
- 2026.05.26 | Messi\/FD\/WC Country (Production\/1)
- Theme ID
- 178042012008
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
10
Theme app extensions
0
Customisation + performance
How heavily Stanley 1913's storefront has been modified on top of the base theme.
Inline scripts
53
HTML size
487 KB
TTFB
371 ms
CMP
OneTrust
What this theme + customisation reveals
Stanley 1913's storefront declares "2026.05.26 | Messi\/FD\/WC Country (Production\/1)" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
53 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 371ms TTFB is fast — Shopify Plus + deliberate cache warming is doing its job.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=www.stanley1913.com preserved.
Open the live Theme DetectorSee Stanley 1913's full storefront analysis