What Shopify theme does Owala use?
Owala's storefront doesn't expose a theme name our detector can read with confidence — typically that means a heavily forked or fully custom build on top of a pre-2.0 vintage theme.
custom / heavily modified
Live result · refreshed 2026-05-29
About Owala
Founded 2020 · US
Owala launched in 2020 as a spinout of PMI Worldwide (Stanley's parent), specifically targeting Gen-Z and millennial drinkware buyers who found Stanley too heritage-coded. The FreeSip lid — a single opening that lets you sip or use as a straw — became the brand's viral hook. Surfaced on TikTok in late 2022 just as the Stanley Quencher craze peaked.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Owned by PMI Worldwide (Stanley parent)
- 02Estimated $150M+ revenue (2023)
- 03Founded 2020 (sister brand to Stanley)
Notable for the theme detector
Owala's tech stack is interesting because the brand was built from day one for viral-launch + colour-drop merchandising. Watch the app stack for back-in-stock + waitlist signals.
Theme identity
- Theme name
- Custom / heavily modified
- Homepage template
- var-www-com-owala-www-wp-content-themes-avada-page-php
Shopify 2.0 readiness
Online Store 2.0
Vintage
Sections rendered
0
Theme app extensions
0
Customisation + performance
How heavily Owala's storefront has been modified on top of the base theme.
Inline scripts
35
HTML size
145 KB
TTFB
4687 ms
CMP
None
What this theme + customisation reveals
Owala's theme couldn't be matched to any known commercial or stock theme. For a brand at this scale, that almost always means a fully-custom in-house build — typical when the engineering team is large enough to maintain its own theme rather than starting from Dawn. The customisation signals (section count, inline script density, blocking stylesheets) tell you how heavy that custom layer is.
35 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 4687ms TTFB is slow — likely a heavily-customised theme + heavy server-side rendering load.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=owala.com preserved.
Open the live Theme DetectorSee Owala's full storefront analysis