Schema.org AuditDrinkware

Stanley 1913 — Schema.org / JSON-LD audit

Stanley 1913's storefront grades C (71/100) across homepage, PDP, collection and blog. No critical or warning findings.

C

Schema score · 71/100

25 checks evaluated

Live result · refreshed 2026-05-29

www.stanley1913.com
Screenshot of Stanley 1913's Shopify storefront

About Stanley 1913

Founded 1913 · US

Stanley was founded in 1913 as a vacuum-bottle manufacturer and quietly served the work-camping-utility market for over 100 years. In 2023, the Stanley Quencher tumbler — a 40oz cup that'd been in the catalogue since 2016 — went viral on TikTok via lifestyle influencer Crystal Cooke. The brand sold $750M of Quenchers in 2023 alone, a ten-year-old SKU that exploded after a viral moment.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01$750M Quencher revenue (2023)
  • 02Owned by PMI Worldwide (private)
  • 03Brand age: 112 years (founded 1913)

Notable for the schema.org audit

Stanley is now one of the most-publicly-cited recent DTC turnaround stories. Their tech stack reflects extreme demand-management requirements — out-of-stock workflows, drop releases, queue management. Watch for these signals.

Per-page schema on Stanley 1913

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    1 block

    Types: Organization

  • PDP

    3 blocks

    Types: Organization, BreadcrumbList, Product

  • Collection

    3 blocks

    Types: Organization, BreadcrumbList, ItemList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 4 of 4 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • PDP: AggregateRating schema presentrecommended

    Star ratings in search listings — drives CTR more than any other rich result.

  • Homepage exposes at least 3 distinct schema typesrecommended

    1 type: Organization

What this Schema grade reveals

C-grade signals meaningful structural gaps in Stanley 1913's storefront Schema. The most common pattern at this grade band is missing Product schema fields (offers price + currency + availability), conflicting Review schema from two apps (Loox + Judge.me both writing AggregateRating), or no BreadcrumbList — fixable in an hour of theme.liquid work.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.stanley1913.com preserved.

Open the live Schema.org Audit

See Stanley 1913's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other drinkware stores