Stanley 1913 — Schema.org / JSON-LD audit
Stanley 1913's storefront grades B (84/100) across homepage, PDP, collection and blog. No critical or warning findings.
Schema score · 84/100
Live result · refreshed 2026-06-06
About Stanley 1913
Founded 1913 · US
Stanley was founded in 1913 as a vacuum-bottle manufacturer and quietly served the work-camping-utility market for over 100 years. In 2023, the Stanley Quencher tumbler — a 40oz cup that'd been in the catalogue since 2016 — went viral on TikTok via lifestyle influencer Crystal Cooke. The brand sold $750M of Quenchers in 2023 alone, a ten-year-old SKU that exploded after a viral moment.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01$750M Quencher revenue (2023)
- 02Owned by PMI Worldwide (private)
- 03Brand age: 112 years (founded 1913)
Notable for the schema.org audit
Stanley is now one of the most-publicly-cited recent DTC turnaround stories. Their tech stack reflects extreme demand-management requirements — out-of-stock workflows, drop releases, queue management. Watch for these signals.
Per-page schema on Stanley 1913
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
1 blockTypes: Organization
PDP
0 blocksNo JSON-LD detected on this page type.
Collection
3 blocksTypes: Organization, BreadcrumbList, ItemList
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 3 of 3 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Homepage exposes at least 3 distinct schema typesrecommended
1 type: Organization
What this Schema grade reveals
B-grade is the modal grade for Shopify Plus brands at Stanley 1913's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.stanley1913.com preserved.
Open the live Schema.org AuditSee Stanley 1913's full storefront analysis