Owala — Schema.org / JSON-LD audit
Owala's storefront grades B (79/100) across homepage, PDP, collection and blog. 1 finding flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 79/100
Live result · refreshed 2026-05-29
About Owala
Founded 2020 · US
Owala launched in 2020 as a spinout of PMI Worldwide (Stanley's parent), specifically targeting Gen-Z and millennial drinkware buyers who found Stanley too heritage-coded. The FreeSip lid — a single opening that lets you sip or use as a straw — became the brand's viral hook. Surfaced on TikTok in late 2022 just as the Stanley Quencher craze peaked.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Owned by PMI Worldwide (Stanley parent)
- 02Estimated $150M+ revenue (2023)
- 03Founded 2020 (sister brand to Stanley)
Notable for the schema.org audit
Owala's tech stack is interesting because the brand was built from day one for viral-launch + colour-drop merchandising. Watch the app stack for back-in-stock + waitlist signals.
Per-page schema on Owala
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
0 blocksNo JSON-LD detected on this page type.
PDP
0 blocksNo JSON-LD detected on this page type.
Collection
0 blocksNo JSON-LD detected on this page type.
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 4 of 4 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: Organization schema presentwarning
Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Homepage exposes at least 3 distinct schema typesrecommended
No JSON-LD blocks on the homepage at all — AI engines fall back to inference.
What this Schema grade reveals
B-grade is the modal grade for Shopify Plus brands at Owala's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.
Breakdown: 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=owala.com preserved.
Open the live Schema.org AuditSee Owala's full storefront analysis