Parachute Home — Schema.org / JSON-LD audit
Parachute Home's storefront grades F (4/100) across homepage, PDP, collection and blog. 3 findings flagged for fix — each ships with a copy-paste-ready Liquid snippet on the live tool.
Schema score · 4/100
Live result · refreshed 2026-06-05
About Parachute Home
Founded 2014 · US
Ariel Kaye founded Parachute in Venice Beach with a thesis that high-end bedding deserved an Aesop-quality retail experience. The brand opened its first physical store in LA in 2016 and built a thoughtful 20+ store network across the US — one of the more deliberately-curated DTC retail footprints. Acquired by Made Goods in 2024.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Acquired by Made Goods (2024)
- 0225+ physical retail stores
- 03Estimated $100M+ revenue range at acquisition
Notable for the schema.org audit
Parachute is a typical Shopify Plus apparel/home reference — clean storefront, strong design-system discipline, integrated POS for the physical retail side.
Per-page schema on Parachute Home
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
0 blocksNo JSON-LD detected on this page type.
PDP
1 blockTypes: ProductGroup
Collection
0 blocksNo JSON-LD detected on this page type.
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 8 of 12 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: Organization schema presentwarning
Anchors brand identity for Google + AI engines. Required for the Organization knowledge-panel.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- PDP: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Collection: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Blog: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- PDP: Product.image is setcritical
Product is present but missing the "image" field — required for Google Shopping eligibility.
- PDP: Product.offers is setcritical
Product is present but missing the "offers" field — required for Google Shopping eligibility.
What this Schema grade reveals
An F-grade is rare for a brand at Parachute Home's scale — typically it means the storefront is rendering most schema client-side (where our server-side audit can't see it) or has been mid-migration and the schema layer is temporarily disabled.
Breakdown: 2 PDP findings, 1 homepage finding. The live tool ships a copy-paste-ready Liquid snippet for each finding — every finding is fixable in theme.liquid without installing additional apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.parachutehome.com preserved.
Open the live Schema.org AuditSee Parachute Home's full storefront analysis