Schema.org AuditHome + Bedding

Brooklinen — Schema.org / JSON-LD audit

Brooklinen's storefront grades A (95/100) across homepage, PDP, collection and blog. No critical or warning findings.

A

Schema score · 95/100

13 checks evaluated

Live result · refreshed 2026-05-29

brooklinen.com
Screenshot of Brooklinen's Shopify storefront

About Brooklinen

Founded 2014 · US

Rich and Vicki Fulop launched Brooklinen on Kickstarter after Rich kept getting frustrated by hotel-quality sheets selling for $400+ at retail. The Kickstarter raised $237K and the brand grew from there — proudly bootstrapped + profitable for years before taking growth capital in 2020. One of the strongest brand examples in the bedding category.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $200M+ revenue range
  • 02Raised $50M growth capital (Summit Partners, 2020)
  • 035+ physical retail stores
  • 04Bootstrapped + profitable for first six years

Notable for the schema.org audit

Brooklinen's storefront is widely cited as a clean Shopify Plus implementation — they're a public reference for Shopify's enterprise team. Watch for typical Plus apps + their characteristic PDP imagery treatment.

Per-page schema on Brooklinen

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    4 blocks

    Types: Organization, WebSite, ItemList

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    2 blocks

    Types: BreadcrumbList, ItemList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 1 of 1 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

What this Schema grade reveals

A-grade Schema coverage at Brooklinen's scale is unusual — most Plus tenants are at B / C grade because rich-result completeness gets de-prioritised against feature work. The fact that Brooklinen is here suggests either (a) the agency / in-house team prioritised structured data deliberately, or (b) the apps emitting Schema on this storefront are well-configured + non-overlapping.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=brooklinen.com preserved.

Open the live Schema.org Audit

See Brooklinen's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

Other home + bedding stores