What Shopify theme does Parachute Home use?
Parachute Home is running Main on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-08-28
About Parachute Home
Founded 2014 · US
Ariel Kaye founded Parachute in Venice Beach with a thesis that high-end bedding deserved an Aesop-quality retail experience. The brand opened its first physical store in LA in 2016 and built a thoughtful 20+ store network across the US — one of the more deliberately-curated DTC retail footprints. Acquired by Made Goods in 2024.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Acquired by Made Goods (2024)
- 0225+ physical retail stores
- 03Estimated $100M+ revenue range at acquisition
Notable for the theme detector
Parachute is a typical Shopify Plus apparel/home reference — clean storefront, strong design-system discipline, integrated POS for the physical retail side.
Theme identity
- Theme name
- Main
- Theme ID
- 120730124549
- Homepage template
- index
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
6
Theme app extensions
0
Customisation + performance
How heavily Parachute Home's storefront has been modified on top of the base theme.
Inline scripts
42
HTML size
2383 KB
TTFB
3339 ms
CMP
None
What this theme + customisation reveals
Parachute Home's storefront declares "Main" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
The 6-section homepage is sparse — typical of brands that prioritise single-product storytelling over deep merchandising. 42 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years. 3339ms TTFB is slow — likely a heavily-customised theme + heavy server-side rendering load.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=www.parachutehome.com preserved.
Open the live Theme DetectorSee Parachute Home's full storefront analysis