Loftie — Schema.org / JSON-LD audit
Loftie's storefront grades B (84/100) across homepage, PDP, collection and blog. No critical or warning findings.
Schema score · 84/100
Live result · refreshed 2026-05-29
About Loftie
Founded 2019 · US
Matthew Hassett and Jeremy Boateng launched Loftie at exactly the right cultural moment — the early-2020s pandemic-era reckoning with screen time. The brand's positioning is sharp: a clock that wakes you with a two-phase alarm (gentle then firm), runs sleep sounds + guided meditations, and explicitly omits a phone integration. Built on the back of design + sleep-science content.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated under $20M revenue
- 02Raised $5M seed (2021)
- 03Single-product company expanding into accessories
Notable for the schema.org audit
Loftie's storefront is small but well-built — useful as a reference for what a clean Shopify implementation looks like at sub-$10M revenue scale, not a Plus-tier reference.
Per-page schema on Loftie
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
3 blocksTypes: BreadcrumbList, Organization, WebSite
PDP
3 blocksTypes: Product, BreadcrumbList, Organization
Collection
2 blocksTypes: BreadcrumbList, Organization
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 2 of 2 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Collection: ItemList schema presentrecommended
Helps search engines understand collection-page contents as a structured product list.
- PDP: AggregateRating schema presentrecommended
Star ratings in search listings — drives CTR more than any other rich result.
What this Schema grade reveals
B-grade is the modal grade for Shopify Plus brands at Loftie's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=byloftie.com preserved.
Open the live Schema.org AuditSee Loftie's full storefront analysis