What Shopify theme does Loftie use?
Loftie is running Loftie | Production (main) (v99338533800041399421771953850) on Shopify 2.0. We identified it from inline window.Shopify.theme JSON plus signature-matched CSS class prefixes.
theme detected
Live result · refreshed 2026-05-29
About Loftie
Founded 2019 · US
Matthew Hassett and Jeremy Boateng launched Loftie at exactly the right cultural moment — the early-2020s pandemic-era reckoning with screen time. The brand's positioning is sharp: a clock that wakes you with a two-phase alarm (gentle then firm), runs sleep sounds + guided meditations, and explicitly omits a phone integration. Built on the back of design + sleep-science content.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated under $20M revenue
- 02Raised $5M seed (2021)
- 03Single-product company expanding into accessories
Notable for the theme detector
Loftie's storefront is small but well-built — useful as a reference for what a clean Shopify implementation looks like at sub-$10M revenue scale, not a Plus-tier reference.
Theme identity
- Theme name
- Loftie | Production (main)
- Version
- v99338533800041399421771953850
- Theme ID
- 168583397623
Shopify 2.0 readiness
Online Store 2.0
Yes
Sections rendered
11
Theme app extensions
0
Customisation + performance
How heavily Loftie's storefront has been modified on top of the base theme.
Inline scripts
79
HTML size
1048 KB
TTFB
802 ms
CMP
None
What this theme + customisation reveals
Loftie's storefront declares "Loftie | Production (main)" via window.Shopify.theme JSON but the underlying CSS signatures don't match a commercial theme we track. That pattern is consistent with either (a) a fully-custom in-house theme that the team named after a project codename, or (b) a heavily-forked commercial theme where the original class prefixes have been stripped during customisation. Either way, the build effort here is meaningful.
79 inline scripts on the homepage suggests app-embed bloat — common in stacks that grew app-by-app over years.
Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=byloftie.com preserved.
Open the live Theme DetectorSee Loftie's full storefront analysis