Hatch — Schema.org / JSON-LD audit
Hatch's storefront grades B (86/100) across homepage, PDP, collection and blog. No critical or warning findings.
Schema score · 86/100
Live result · refreshed 2026-05-29
About Hatch
Founded 2014 · US
Ann Crady Weiss and David Weiss launched Hatch with a baby-room sound machine (Hatch Baby Rest) and later expanded into the adult market with the Hatch Restore — a sunrise-simulating bedside clock + sound machine. The brand is one of the most successful Shark Tank-launched companies in history. Now operates across baby + adult sleep tech.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Shark Tank pitch (2016) led to product hit
- 02Estimated $80-120M revenue range
- 03Raised $7M growth capital (2018)
Notable for the schema.org audit
Hatch sits at the unusual intersection of hardware + DTC ecommerce — the storefront has to handle device-specific configurator flows + warranty registration. Useful reference for hardware-DTC brands.
Per-page schema on Hatch
JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.
Homepage
1 blockTypes: Corporation
PDP
0 blocksNo JSON-LD detected on this page type.
Collection
0 blocksNo JSON-LD detected on this page type.
Blog
0 blocksNo JSON-LD detected on this page type.
Open findings
Top 3 of 3 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.
- Homepage: WebSite schema presentrecommended
Carries the SearchAction that powers Google sitelinks searchbox.
- Homepage: BreadcrumbList schema presentrecommended
Adds breadcrumb rich result to search listings — boosts SERP CTR.
- Homepage exposes at least 3 distinct schema typesrecommended
1 type: Corporation
What this Schema grade reveals
B-grade is the modal grade for Shopify Plus brands at Hatch's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.
Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=www.hatch.co preserved.
Open the live Schema.org AuditSee Hatch's full storefront analysis