Section Store
Section Store adds ready-made sections to a Shopify theme. A section is set up in the builder inside the app and rendered in the storefront by a theme app block, so the app does not edit theme files.
Requirements
- An Online Store 2.0 theme, such as Dawn. Every section is a theme app block; vintage themes without app blocks are not supported.
- No access to theme code is needed. Sections are placed in the Shopify theme editor.
- The Lighthouse check of the store analysis needs a published store without a storefront password.
- The app, the builder and the theme editor labels are available in English, German, French, Spanish and Simplified Chinese.
Getting started
Install the app and pick a goal
After the installation, the guided setup asks what to improve first: trust signals, related products and cart offers, the home page, product page details, promotions and urgency, or customer service. It suggests one section for that goal, and every goal starts with a free section.
Create the section
Adjust the suggested texts and click Create section. Texts, images, colours, layout and spacing can be changed later in the builder, next to a live preview for desktop, tablet and mobile.
Open the theme editor from the app
In the builder, click Add to theme at the top right and then Open theme editor. The editor opens in a new tab on the matching page, with the block Section Store already added.
Pick your section in the block
Click the block Section Store in the left sidebar of the theme editor. In its settings, click Select under Section and choose your section. If the list is long, type the name into Search.
Save the theme
Click Save at the top right of the theme editor. Within a few seconds the app shows Live next to the section.
Features
Section library
The library is sorted by where a section goes: product page, home page, store pages, header and footer. Sections can be searched by name, filtered by price and by purpose, saved as favourites and previewed live before buying or customizing. Bundles group sections for one purpose, such as Trust, Launch, About and Contact, at a bundle discount.
Visual builder
Texts, images, colours, layout and spacing are set in one builder next to a live preview. Style presets change the look and keep the content. The builder keeps versions with a history, has undo and redo, and has panels for visibility rules and translations.
My sections and theme status
My sections lists the saved sections and every placed instance. Each section shows its status: live in the theme, saved but not placed, or not set up yet. Content and design are edited in the app and update every placement of that section.
Deals as Shopify discounts
Quantity breaks, buy X get Y and free gifts are created as Shopify discounts and applied by a Shopify discount function. Deals are free on every plan. The feature asks for the optional access scope write_discounts on its page.
Store analysis
EnterpriseThe store analysis loads the home, product, collection and cart pages and grades eight categories from A to F: trust, conversion, social proof, user experience, mobile, content, performance and branding. A Google Lighthouse check through PageSpeed Insights adds Core Web Vitals. The analysis runs in the background, keeps a score history and exports a PDF report.
Section performance
The performance page shows statistics per section. It uses a web pixel extension and asks for the optional access scopes write_pixels and read_customer_events when it is switched on. Section statistics are kept for 13 months.
AI Sections
EnterpriseAn AI assistant that supports remote MCP servers can be connected to the app. It can read the plan, sections, products and collections, and it creates AI sections as drafts under My sections. Changes to a section that is placed in the live theme apply only after approval in the admin. The assistant cannot touch billing, section purchases, discounts or the theme, and it cannot see customers or orders. Setup, tools and limits are in the AI connector guide.
Theme integration
Section Store ships one theme app extension. Every section saved in the builder is available through a single block; the link from the app places that block where the section belongs.
- Section StoreApp block
Any template or section group
The universal block. Its setting Section lists the sections saved in the app. The link from the app adds it to the header group, the footer group, a new Apps section on the home page, or the main section of the product, collection, cart, blog, article or page template.
- FAQ (Classic)App block
Existing placements only
An older block that is kept for existing placements. New placements use the block Section Store.
- Footer (Classic)App block
Existing placements only
An older block that is kept for existing placements. New placements use the block Section Store.
- Move: drag the block to a new position in the left sidebar of the theme editor.
- More pages: pick another template in the page selector of the theme editor, add the block Section Store through Add block or Add section > Apps and pick the section again.
- Remove: click the block and use Remove block at the bottom of its settings. If an empty Apps section remains, remove it as well.
- Spacing, width and device visibility are set per block in the theme editor.
Access scopes
The app requests these access scopes from Shopify. Shopify shows them before the installation.
- Products: read and write
- Themes: read and write
- Metaobjects and their definitions: read and write
- Optional scopes: store languages (read), web pixels (write), customer events (read), discounts (write)
write_products
read_themes
write_themes
read_metaobject_definitions
write_metaobject_definitions
read_metaobjects
write_metaobjectsOptional scopes are not requested at installation. The app asks for one when a feature that needs it is switched on.
read_locales
write_pixels
read_customer_events
write_discountsThe scopes of all apps are listed on Security & data protection.
Data and uninstall
- Saved sections are stored as app-owned metaobjects of the type Section Store section, which the storefront can read.
- The app does not edit theme files.
- The backend of the app runs on Heroku.
- The app is embedded in the Shopify admin and uses the session authentication of Shopify.
Webhooks
The app subscribes to these webhook topics. The last three are the mandatory privacy webhooks of Shopify for customer data requests, customer data erasure and shop data erasure.
app/uninstalled
app/scopes_update
app_subscriptions/update
app_purchases_one_time/update
customers/data_request
customers/redact
shop/redactWhat happens on uninstall
The blocks disappear from your store; the app does not edit theme files. Sessions are deleted immediately. Purchased sections stay assigned to your shop and are back after a reinstall; the remaining app data is deleted when Shopify sends the data deletion request 48 hours after uninstalling.
The data the app processes and its retention periods are in the privacy policy of the app.
Billing
Start with 14 free sections. Buy premium sections once and keep them, or get every section plus the store analysis with the Enterprise Plan.
Free to Install
Free
Premium sections as one-time purchases
- 14 free sections to start with
- Premium sections $9.99 to $24.99, one-time purchase
- Full customization builder
- Standard email support
- Free updates for your sections
Enterprise, monthly
$50/month
Billed every 30 days
- All current sections
- All future sections included
- Store analysis dashboard
- Full customization options
- Priority support
Enterprise, yearly
$500/year
Save $100 a year (17%)
- All current sections
- All future sections included
- Store analysis dashboard
- Full customization options
- Priority support
- Prices in US dollars, billed through Shopify. Single sections are one-time purchases and stay yours.
- Switch between monthly and yearly, or cancel the Enterprise Plan, anytime in the app. Your section settings are kept.
Plans and prices are the same as on the app page.
Troubleshooting and FAQ
The section is missing from the list in the theme editor
Type its name into Search instead of scrolling. If it is still missing, save it in the builder and reload the theme editor. The theme editor only lists sections that have been saved.
The block shows "Choose a section"
No section is picked yet. Click the block, then Select under Section and search for the name.
Do I need coding skills?
No. You set up every section in the visual builder and add it to your theme with one click. You never edit Liquid, CSS or theme files.
Which themes does Section Store work with?
Any Online Store 2.0 theme, such as Dawn, because every section is a theme app block. Older vintage themes without app blocks are not supported.
Does Section Store change my theme code or slow down my store?
Section Store does not edit your theme files. Your settings are stored in app-owned metafields and rendered by the app block, as plain HTML and CSS without a page builder layer on top. Uninstalling the app removes the blocks.
Can I try sections before I pay?
Yes. 14 sections are free, and every section in the library can be previewed live before you buy it. Premium sections cost $9.99 to $24.99 each as a one-time purchase.
What does the Enterprise Plan include?
All current sections, every future section, the store analysis and priority support, for $50 a month or $500 a year. There is no free trial on the Enterprise Plan.
What happens if I cancel the Enterprise Plan?
Shopify ends the plan right away. Sections you bought individually stay yours, and all your section settings are kept. Sections that were only included in Enterprise stop showing in your store until you buy them or subscribe again.
What does the store analysis check?
It loads your home, product, collection and cart pages and grades eight categories from A to F: trust, conversion, social proof, user experience, mobile, content, performance and branding. A Google Lighthouse check via PageSpeed Insights adds Core Web Vitals; it needs a published store without a password. Each finding links to a section that fixes it, and you can export the report as a PDF.
Do the sections work on mobile?
Yes. Sections have responsive layouts, spacing and font sizes, and the builder previews them on desktop, tablet and mobile before you save.
Which languages does the app support?
The app, the builder and the theme editor labels are available in English, German, French, Spanish and Simplified Chinese.
Who builds and supports Section Store?
BrandUp Factory, a Shopify Partner from Hamburg. Support comes from the team that builds the app: info@brandupfactory.com.
Support
Support comes from the team that builds the app. Write to info@brandupfactory.com and include the shop domain and, for theme questions, the name of the theme.
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