Not yet listed on the Shopify App StoreGreen Claims Checker
Green Claims Checker reads the texts of a store, checks them against a rule set and lists every finding with the rule behind it and a suggested wording. It never changes texts on its own. The app is not legal advice; whether a claim is substantiated stays the decision of the merchant.
Not yet listed on the Shopify App Store
Green Claims Checker runs in production and has been submitted to the Shopify App Store. This page describes what the app does today. For early access, write to info@brandupfactory.com.
Requirements
- Not yet listed on the Shopify App Store. The app has been submitted and the review is pending; early access is available by email.
- Texts are checked in English, German, French, Spanish, Italian, Dutch, Portuguese, Polish, Swedish and Danish.
- The app itself is available in English, German, French, Spanish and Chinese.
- The app adds nothing to the storefront unless one of its theme blocks is placed.
Getting started
Install the app and run the first scan
The first scan starts automatically after the installation. The overview shows the score and every open finding.
Choose content types and languages
In the settings, choose which content is scanned (products, collections, pages, blog articles) and the languages of the texts.
Work through the findings
Open a finding and read why it is flagged. Save a suggested or your own wording with Save to Shopify, or add evidence if the claim is true. Every change is kept in a revision history with undo.
Turn on monitoring
With monitoring, changed texts are checked automatically.
Add the Claim explanation block
Write what a claim means for a product in the app and add the block Claim explanation to the product template in the theme editor.
Features
Scan
The scan reads titles, descriptions, SEO titles and descriptions, tags and summaries of products, collections, pages and blog articles. The texts are stored as plain-text snapshots, so a new scan only touches texts that changed.
Findings
A finding is a generic claim without recognised proof, a claim based on offsetting, a self-made sustainability label, a vague future promise or a whole-product claim that only covers a part. Each finding has a level (banned, needs evidence or hint), the explanation with the legal basis and a suggested wording. The status (open, fixed, ignored or justified) is kept across scans.
Fix in place
A new wording is written to Shopify only when Save to Shopify is clicked. One fix applies to every field of an item, and every change is kept in a revision history with undo.
Evidence
Certificates, life cycle assessments, test reports and other proof are stored per claim, per item or for the whole shop, with a validity date. Recognised certification schemes are detected in the evidence.
Monitoring
From StarterChanged products and collections are scanned again when Shopify reports the change, and a daily scan catches the rest. A weekly email summarises new findings.
AI assessment and rewrites
From ProThe AI assessment looks at one finding at a time and only when it is clicked. It receives the flagged passage with its surrounding text, the rule, the evidence notes for that claim and the instruction. The result is checked by the rule engine before it is shown.
Audit report and custom rules
From ProThe audit report is a PDF of the findings and the evidence. Custom rules flag terms of your own in the same way as the built-in rules.
Green Claims Seal
PremiumThe seal is a storefront badge with a public verification page. It is granted automatically while the seal is switched on, a complete scan is younger than 30 days and no open findings of high or medium severity remain. It is withdrawn as soon as one of these requirements fails.
Theme integration
The theme app extension ships two app blocks and one app embed. The seal blocks are visible only while the seal is granted.
- Claim explanationApp blockFrom Pro
Product template
Shows what the environmental claims of the product mean exactly, as written in the app. Products without an explanation show nothing.
- Green Claims SealApp blockPremium
Any section
The seal inside a section, linked to its verification page.
- Green Claims Seal (floating)App embedPremium
App embeds
A floating seal in a corner of every page, linked to its verification page.
- The blocks read app-owned metafields. The app does not edit theme files.
Access scopes
The app requests these access scopes from Shopify. Shopify shows them before the installation.
- Products: read and write
- Pages and blog content: read and write
- Store languages: read
- Translations: read and write
- No scopes for orders or customers
read_products
write_products
read_content
write_content
read_locales
read_translations
write_translationsThe scopes of all apps are listed on Security & data protection.
Data and uninstall
- Text snapshots, findings and evidence are stored by the app.
- The claim explanation is stored in an app-owned product metafield, the status of the seal in an app-owned shop metafield. The storefront can read both.
- The app reads store texts and has no access scopes for orders or customers.
- The app runs in the EU region of Heroku with its database on Amazon RDS in Frankfurt (eu-central-1).
- The app is embedded in the Shopify admin and uses the session authentication of Shopify.
Webhooks
The app subscribes to these webhook topics. The last three are the mandatory privacy webhooks of Shopify for customer data requests, customer data erasure and shop data erasure.
app/uninstalled
app/scopes_update
app_subscriptions/update
products/create
products/update
products/delete
collections/create
collections/update
collections/delete
customers/data_request
customers/redact
shop/redactWhat happens on uninstall
Your Shopify texts stay as they are. Text snapshots, findings and evidence are deleted 48 hours after uninstalling, unless you reinstall in the meantime.
The data the app processes and its retention periods are in the privacy policy of the app.
Billing
These are the plans the app is built with. Prices apply once the app is live in the Shopify App Store.
Free
$0
- 50 content items
- Manual scans
- Findings with explanations
- Fix in the app, with undo
- Evidence manager
- Legal guide
Starter
$15/month
or $150/year · 14-day free trial
- 500 content items
- Everything in Free
- Automatic monitoring and daily scan
- Weekly digest
- CSV export
Pro
$29/month
or $290/year · 14-day free trial
- Unlimited content items
- Everything in Starter
- AI assessment and rewrites (300/month)
- PDF audit report
- Custom rules
- Claim explanation block
Premium
$50/month
or $500/year · 14-day free trial
- Everything in Pro
- Green Claims Seal for your storefront
- Public verification page
- 1,000 AI assessments per month
- Planned prices in US dollars, billed through Shopify once the app is live. Yearly billing costs ten monthly payments.
- A content item is one product, collection, page or blog article.
- The app is in production and has been submitted to the Shopify App Store. Write to us for early access.
Plans and prices are the same as on the app page.
Troubleshooting and FAQ
The Claim explanation block shows nothing
The block only renders for products that have a claim explanation written in the app.
The seal is not visible in the storefront
The seal blocks are visible only while the seal is granted: the seal is switched on in the app, a complete scan is younger than 30 days and no open findings of high or medium severity remain.
What does Directive (EU) 2024/825 ban?
The directive, known as EmpCo, has applied in every EU member state since 27 September 2026. It adds generic environmental claims without recognised excellent environmental performance, climate claims based on offsetting, self-made sustainability labels and vague future promises to the list of commercial practices banned in all circumstances.
Does the app make my store compliant?
No app can promise that. Green Claims Checker points out risky wording, explains the rule behind it and suggests alternatives. Whether a claim is substantiated for your product and market is your decision, ideally with your lawyer. Nothing on this page or in the app is legal advice.
When can I install it?
The app runs in production and has been submitted to the Shopify App Store; the review is still pending. Until it is listed, write to info@brandupfactory.com for early access.
Which texts are scanned?
Titles, descriptions, SEO titles and descriptions, tags and summaries of products, collections, pages and blog articles. You choose the content types and the languages of your texts in the settings.
Does the app change my texts?
Never on its own. A new wording is only written to Shopify when you click Save to Shopify, and every change is kept in a revision history with undo.
Which languages are supported?
Texts are checked in English, German, French, Spanish, Italian, Dutch, Portuguese, Polish, Swedish and Danish. The app itself is available in English, German, French, Spanish and Chinese.
Where do the suggested rewrites come from?
From the rule set, with suggested wordings per rule written by us. From Pro, you can also ask for an AI assessment of the specific sentence with your evidence in mind, re-checked by the rule engine before you see it.
What is sent to the AI?
Only when you click on a finding: the flagged passage with its surrounding text, the rule, your evidence notes for that claim and your instruction. The AI features are part of Pro and Premium and do not run in the background.
Does the app use customer data?
No. The app reads store texts and does not access shoppers’ names, orders or addresses. It adds nothing to your storefront unless you place one of its theme blocks.
What happens when I uninstall?
Your Shopify texts stay as they are. Text snapshots, findings and evidence are deleted 48 hours after uninstalling, unless you reinstall in the meantime.
Who builds and supports the app?
BrandUp Factory, a Shopify Partner from Hamburg. Support comes from the team that builds the app: info@brandupfactory.com.
Support
Support comes from the team that builds the app. Write to info@brandupfactory.com and include the shop domain and, for theme questions, the name of the theme.
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