Enterprise

AI connector

Connect your own AI assistant to Section Store and design new sections for your store in a chat. Every section is saved in the app as a draft. You review it, edit it in the visual builder and add it to your theme yourself.

How to connectSection Store documentationApp page

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Requirements

  • A Shopify store with the app Section Store by BrandUp installed.
  • The Enterprise plan of the app. Without it the assistant can only read which store is connected and tell you what is missing.
  • An AI assistant that supports custom connectors (remote MCP servers with sign-in), such as Claude or ChatGPT. Developer tools such as Claude Code and Cursor work too.

How to connect

Every assistant uses the same connector address. You sign in once with your store; no password or key is entered in the assistant.

Connector address

https://sections.brandupfactory.com/mcp
For developers

  1. In Claude, open the connectors settings and add a custom connector.

  2. Paste the connector address.

  3. A browser page asks for your store address. Sign in to Shopify if needed, then click Connect in the app.

The page AI Sections inside the app shows the same steps and every connected assistant. Disconnect there ends the access at once.

What you can ask for

Describe the section the way you would brief a designer. The assistant reads the colors and fonts of your live theme and looks up your products for images and links.

  • Build a dark hero for my new collection with a product image, a short heading and a button.
  • Build three cards about shipping, returns and support in my theme colors.
  • Change the heading of my last AI section.
  • Which AI sections do I have, and which of them are in my theme?

What a section is made of

An AI section is composed of blocks on a background of your choice, with an optional entrance animation. Images come from your own Shopify files and products.

  • Eyebrow
  • Heading
  • Text
  • Image
  • Button
  • Card
  • Key figure
  • Quote
  • Divider
  • Spacer
Blocks per section
up to 24
AI sections per store
up to 50
Undo
30 days

Tools

These are all the tools an assistant gets. Read tools change nothing. Every write tool works in two steps, see below.

Read

  • get_storeThe connected store, its currency and plan.
  • list_sectionsThe sections built in the store.
  • get_sectionOne section and its settings.
  • search_productsProducts and collections, for links and images.
  • get_theme_styleColors and fonts of the live theme.
  • get_ai_section_guideThe rules an AI section must follow.
  • list_ai_sectionsThe AI sections of the store.
  • get_ai_sectionOne AI section and its settings.
  • list_changesWhat assistants changed, with the old and new values.

Write

  • create_ai_sectionSaves a new section as a draft.
  • update_ai_sectionReplaces the settings of an AI section.
  • delete_ai_sectionRemoves an AI section.
  • undo_changeTakes back one of these changes within 30 days.

What the assistant cannot do

The connector is built so that nothing reaches your storefront without you.

  • It never places a section

    A new section is a draft in the app. Only you add it to your theme, in the app.

  • Every write takes two steps

    The first call only shows a preview. The draft is saved after you said yes in the chat.

  • Live sections need your click

    Changing or deleting a section that is already in your live theme needs your click on Approve in your Shopify admin.

  • No access to the rest of your store

    It cannot touch billing, purchases, discounts, orders, customers or theme files.

  • Only safe content

    Texts are plain text only. Links must point into your store or to an https address, and images must come from your Shopify files or products.

Data

  • The server stores the section settings you confirmed and a log of the changes, so that they can be undone. The log is deleted after 30 days.
  • It stores no conversations. What you write in the chat stays with your AI assistant.
  • Access keys are stored only as hashes. Disconnect in the app, or uninstalling the app, ends every access.

Privacy notice of the app

Troubleshooting

The assistant says the Enterprise plan is needed

All tools except get_store need the Enterprise plan of Section Store. Switch the plan in the app, then ask again. You do not need to reconnect.

A change is waiting for approval

The section is placed in your live theme, so the change needs your click. Open the page AI Sections in the app, check the change and click Approve. An open request expires after 30 minutes; ask the assistant again after that.

The assistant says the preview is out of date

The section was changed after the preview was made, for example by a save in the builder. Ask the assistant to show a new preview.

The connection stopped working

Access ends when you click Disconnect, when the app is reinstalled or when the assistant has not used the connector for 60 days. Connect again with the same address.

An image or a link is refused

Images must come from your Shopify files or products, and links must point into your store or to an https address. Upload the image to your Shopify files first, then ask again.

Help and contact

Questions or a problem: write to us and name your store address and the assistant you use.

info@brandupfactory.comSupport pagePrivacy notice