Theme DetectorIntimates

What Shopify theme does MeUndies use?

MeUndies is an intimates brand whose Shopify theme architecture and customisation depth this page surfaces — refresh below for a live read.

2011

founded

Brand profile · refreshed 2026-05-29

meundies.com
Screenshot of MeUndies's Shopify storefront

About MeUndies

Founded 2011 · US

Jonathan Shokrian launched MeUndies after frustration with the boxer-brief market dominated by Calvin Klein and Hanes. The subscription model — $14/month for a new pair, with monthly licensed prints (Disney, NBA, NASA) — anchored the brand for over a decade. One of the longest-running subscription-DTC examples in clothing.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $80M+ revenue range
  • 02Licensing deals with Disney, NBA, NASA
  • 0310+ million pairs shipped

Notable for the theme detector

MeUndies' subscription + licensing-driven merchandising stack is unusual — they handle monthly drop calendars and themed releases at scale. The Recharge + app density reflects that complexity.

What this theme + customisation reveals

Live data wasn't available at the last build of this page. The pattern we'd expect from an intimates brand at this scale is either Dawn (or a heavily-customised Dawn fork), or a Plus-tier commercial theme like Impulse / Prestige / Empire / Motion if the brand has invested in commercial-theme territory. Use the "Open the live Theme Detector" link below for an instant fresh probe.

Cross-check with the App Stack Detector to see how the apps installed interact with the theme — heavily-customised themes typically run thinner app stacks because custom code replaces app functionality.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Theme Detector with ?url=meundies.com preserved.

Open the live Theme Detector

See MeUndies's full storefront analysis

See all apps installed Audit Schema.org coverage Grade the llms.txt

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