Schema.org AuditJewelry + Accessories

Mejuri — Schema.org / JSON-LD audit

Mejuri's storefront grades B (80/100) across homepage, PDP, collection and blog. No critical or warning findings.

B

Schema score · 80/100

11 checks evaluated

Live result · refreshed 2026-05-29

mejuri.com
Screenshot of Mejuri's Shopify storefront

About Mejuri

Founded 2015 · CA

Noura Sakkijha founded Mejuri in Toronto with a thesis that fine jewelry retail was built around wedding-day + heirloom occasions and ignored the broader market of women buying jewelry for themselves. The brand built around weekly "Monday drops" — a merchandising rhythm that maintained scarcity + fashion-cycle freshness. Raised $40M+ to date.

Public scale markers

Disclosed in filings, acquisitions or named press reporting — not estimates.

  • 01Estimated $200M+ revenue range
  • 02$40M+ raised across multiple rounds
  • 03Notable Equity Partners + NEA investor base
  • 0420+ flagship retail stores globally

Notable for the schema.org audit

Mejuri's tech is unusually drop-focused — Monday-drop merchandising is built into the storefront workflows. Watch for queue + back-in-stock app signals in the App Stack output.

Per-page schema on Mejuri

JSON-LD blocks + Schema.org types detected on each canonical Shopify page type.

  • Homepage

    2 blocks

    Types: Organization, Article

  • PDP

    0 blocks

    No JSON-LD detected on this page type.

  • Collection

    1 block

    Types: BreadcrumbList

  • Blog

    0 blocks

    No JSON-LD detected on this page type.

Open findings

Top 4 of 4 non-passing checks. Open the live tool to see every check + copy-paste-ready Liquid fix snippet for each.

  • Homepage: WebSite schema presentrecommended

    Carries the SearchAction that powers Google sitelinks searchbox.

  • Homepage: BreadcrumbList schema presentrecommended

    Adds breadcrumb rich result to search listings — boosts SERP CTR.

  • Collection: ItemList schema presentrecommended

    Helps search engines understand collection-page contents as a structured product list.

  • Homepage exposes at least 3 distinct schema typesrecommended

    2 types: Organization, Article

What this Schema grade reveals

B-grade is the modal grade for Shopify Plus brands at Mejuri's scale — the core types (Organization, Product, BreadcrumbList) are present but optional rich-result fields (GTIN, brand, AggregateRating) typically get dropped. The fix path is usually a single Liquid edit per missing field rather than installing more apps.

Cross-check with the App Stack Detector to see which Schema-emitting apps are installed — most Schema problems on Plus tenants come from conflicting Review schema between Loox + Judge.me + the theme rather than missing apps.

Run live

These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live Schema.org Audit with ?url=mejuri.com preserved.

Open the live Schema.org Audit

See Mejuri's full storefront analysis

See all apps installed Identify the theme Grade the llms.txt

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