What Shopify apps does Naadam use?
Across 9 categories, Naadam is running 16 apps we can name plus 8 unidentified theme app extensions / App Proxy routes — 24 installed footprints total. Theme detected: Release 4.21.26.
apps + footprints detected
Live result · refreshed 2026-05-29
About Naadam
Founded 2013 · US
Matt Scanlan founded Naadam after a months-long trip across the Mongolian steppe, where he negotiated direct purchase agreements with goat-herding nomads. The brand's pricing positioning — cashmere sweaters at $75 instead of $400 — works because they removed three to four wholesale tiers from the supply chain. The "direct from the source" story is the entire marketing playbook.
Public scale markers
Disclosed in filings, acquisitions or named press reporting — not estimates.
- 01Estimated $40-60M revenue range
- 02Funded by VMG Partners + Kering ventures
- 03Direct relationships with 30+ Mongolian herder co-operatives
Notable for the app stack detector
Naadam is widely cited in DTC luxury circles as proof that supply-chain transparency can replace heritage as a brand moat. Lean, fast-iterating Shopify stack typical of $20-50M apparel DTC brands.
Detected Shopify apps on Naadam
Grouped by category. Confidence reflects how distinctively each app's signatures matched in the storefront HTML.
Popups + Onsite
2- AddShoppersby AddShoppers100%
- Consentmo GDPRby Consentmo100%
Analytics
5- Google Analytics / Tag Managerby Google100%
- Hotjarby Hotjar100%
- Meta Pixelby Meta100%
- Criteoby Criteo85%
- X (Twitter) Pixelby X Corp80%
BNPL
1- Klarnaby Klarna100%
Email + SMS
2- Klaviyoby Klaviyo100%
- Postscriptby Postscript100%
Personalisation
2- Nostoby Nosto100%
- Rebuy Personalisationby Rebuy100%
Loyalty
1- ShareASaleby Awin100%
Mobile App
1- Shop Appby Shopify100%
Reviews
1- Yotpoby Yotpo100%
Subscriptions
1- Shopify Subscriptionsby Shopify60%
What this stack reveals
Naadam runs 16 signature-matched apps plus 8 unidentified theme app extensions / App Proxy routes — that's a brand with a deep enterprise stack where many apps inject without leaving a name-recognisable signature. Common in Shopify Plus tenants at this scale because checkout extensions + headless integrations don't always emit the CDN hosts that smaller installs do.
Cross-check with the Theme Detector to see what the underlying theme + customisation depth signals, or the Schema Audit to spot the typical rich-result gaps at this brand scale.
Run live
These results refresh every 24 hours. To re-run the analysis right now — or to analyse a different storefront — open the live App Stack Detector with ?url=naadam.co preserved.
Open the live App Stack DetectorSee Naadam's full storefront analysis
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