← All migrations

Migration Guide

Migrate from Smart SEO
to Index AI.

An honest read on whether the switch fits your store, what stays the same, what changes, the concrete migration path — and the case for staying put if that's actually the right call.

The honest case

Why move from Smart SEO?

Smart SEO is mature and excellent at classic on-page SEO — alt text automation, meta tag templating, sitemap hygiene. But classic SEO is now half the SEO equation. The other half — AI-search execution (llms.txt, complete Schema.org Product suite, IndexNow push, AI Readiness Score) — Smart SEO doesn't cover. Most serious Shopify stores in 2026 run BOTH: Smart SEO for the writing-and-tags surface, Index AI for the AI-search execution layer. This isn't a replacement; it's adding the layer Smart SEO doesn't touch.

What stays the same

  • Smart SEO stays installed for alt text automation, meta tag templating, and classic SEO basics — it's the right tool for those jobs.
  • Your Shopify theme, products, sitemap, and URL structure are unchanged.
  • Your Google Search Console + classic SEO setup continues to work.
  • Your other Shopify Apps continue working alongside both SEO tools.

What changes

  • You add llms.txt — the AI-crawler guidance file that flags your canonical content sources.
  • You add the complete Schema.org Product suite injection (not just basic Article schema).
  • You add IndexNow push so catalogue changes propagate to Bing-aligned engines in minutes.
  • You add the AI Readiness Score — composite diagnostic that flags exactly which AI-search signals are missing.

Migration path

The concrete steps.

  1. 1

    Install Index AI alongside Smart SEO

    Different surfaces — no conflicts. Free tier on Index AI for initial setup.

  2. 2

    Verify there's no Schema overlap

    Smart SEO writes basic Schema; Index AI writes the complete suite. Confirm only one source per page (Index AI takes precedence on Product schema).

  3. 3

    Configure llms.txt + IndexNow in Index AI

    Index AI generates llms.txt from your catalogue and pings IndexNow on changes automatically.

  4. 4

    Run the AI Readiness Score to identify any remaining gaps

    Composite diagnostic shows which AI-search signals are missing; address one at a time.

  5. 5

    Keep Smart SEO for the classic SEO surface

    Don't uninstall — both tools earn their keep on different SEO layers.

When NOT to switch

If AI search isn't in your strategy and you only care about Google blue links + classic on-page SEO, Smart SEO alone is sufficient. The case for adding Index AI strengthens as AI-answer engines (ChatGPT, Perplexity, Gemini, Claude) take more of your category's shopping queries — increasingly the reality across every vertical in 2026.

FAQ

About the migration.

Ready to migrate?

Free to install. Try Index AI alongside Smart SEO and migrate page-by-page on your timeline.