← All migrations

Migration Guide

Migrate from Magic Sections
to Section Store.

An honest read on whether the switch fits your store, what stays the same, what changes, the concrete migration path — and the case for staying put if that's actually the right call.

The honest case

Why move from Magic Sections?

Magic Sections is a fine native Shopify 2.0 sections library, but its catalogue has fluctuated and theme-token inheritance varies by section. For stores wanting a stable, agency-curated section library with consistent theme inheritance and direct support, Section Store is the upgrade. Same architecture; better library curation; predictable support model.

What stays the same

  • Your Shopify theme, products, collections, cart, and checkout are unchanged.
  • Your Shopify 2.0 theme editor workflow stays the same.
  • Your other Shopify Apps remain integrated without reconfiguration.
  • Your analytics + tracking carry over.

What changes

  • Catalogue expands to 50+ conversion-focused premium sections — bigger and curated more deliberately.
  • Theme-token inheritance becomes the default rather than per-section variation.
  • Direct support from BrandUp Factory — agency operators answer your tickets.
  • Minor design polish required as the section design language shifts.

Migration path

The concrete steps.

  1. 1

    Install Section Store alongside Magic Sections

    Both apps coexist — separate theme app extensions, no conflicts.

  2. 2

    List your active Magic Sections blocks per page

    Most stores actively use 6-10 sections; the rest is catalogue-level browsing.

  3. 3

    Rebuild those sections using Section Store equivalents

    Most patterns map directly — hero, FAQ, comparison, customer stories, trust badges, before/after.

  4. 4

    Verify the theme-token inheritance reduces brand-styling work

    Sections should match your palette + typography without overrides.

  5. 5

    Retire Magic Sections once migration is complete

    Uninstall the app — clean theme.

When NOT to switch

If Magic Sections has a specific block you depend on that isn't in Section Store, audit first before migrating. The switch makes sense when theme-token consistency, catalogue depth, or support quality is actively a bottleneck — not just for the sake of changing tools.

FAQ

About the migration.

Going deeper

More on Section Store.

Ready to migrate?

Free to install. Try Section Store alongside Magic Sections and migrate page-by-page on your timeline.