Integration
Section Store + Klaviyo.
How they compose, where each earns its place.
Two Shopify apps doing different jobs cleanly. Section Store native shopify 2.0 sections that inherit theme tokens by default. Klaviyo the dominant shopify email + sms marketing platform — owner-data-driven flows, segments, and behavioural triggers. Here's how they compose without conflicting, and where the integration genuinely earns the install.
Section Store
by BrandUp Factory
Native Shopify 2.0 sections that inherit theme tokens by default.
Klaviyo
Email + SMS · by Klaviyo
The dominant Shopify email + SMS marketing platform — owner-data-driven flows, segments, and behavioural triggers.
Native Shopify data sync, strongest segmentation tooling for owner-operated DTC, and a mature flow library that covers welcome, browse-abandon, cart-abandon, and post-purchase out of the box.
The integration angle
How Section Store + Klaviyo compose.
Section Store handles the on-site capture surface (newsletter hero, FAQ-with-opt-in, post-purchase upsell sections); Klaviyo handles everything that happens after the email address lands in your list. The clean division of responsibility is: Section Store controls what the customer sees on the storefront; Klaviyo controls what arrives in the inbox. Most DTC stores burn weeks rebuilding email-capture sections inside Klaviyo embeds — Section Store gives you a native, theme-token-inheriting capture section that just sends to Klaviyo via the standard Shopify customer event.
Concrete use cases
What this looks like in production.
Specific patterns where Section Store + Klaviyo compose into something neither tool could deliver on its own.
Newsletter hero with brand consistency
A native hero section with the email capture form — inherits your theme typography and color palette. Klaviyo receives the subscriber via the Shopify customer event, no embed needed.
Conversion-friendly FAQ + opt-in
FAQ section with an inline "Get answers + 10% off your first order" opt-in. Klaviyo welcome flow starts the moment the FAQ is opened on a specific question.
Trust-badge + subscribe combo
Trust-badge section paired with a discrete email capture at the bottom — converts higher than dedicated newsletter pages.
Setup checklist
Get it running.
- 1
Install Section Store + Klaviyo (both have free tiers).
- 2
In Section Store, drop a hero or FAQ section that includes the email input field.
- 3
Configure your theme to forward Shopify customer events to Klaviyo (default in Klaviyo's Shopify connector).
- 4
Build a welcome flow in Klaviyo that triggers on new-customer-event.
FAQ
About Section Store.
Compose Section Store with your stack.
Free to install. Works alongside Klaviyo — no conflicts, clean division of responsibility.