App × Industry
Section Store for B2B & Wholesale.
Built for tiered pricing, account catalogues, and repeat orders.
Conversion-focused sections, curated by an agency that ships them. Tailored here to the structural reality of b2b — the one or two angles where Section Store earns its place in this vertical specifically.
The brief
Why B2B stores need this.
The structural realities of b2b that decide which apps and patterns earn their place — and where Section Store fits in that picture.
Tiered pricing + customer-specific catalogues
B2B pricing varies by account, by volume, by contract. Native Shopify variants alone can't handle this — needs admin-side bulk management plus storefront-side account-aware pricing.
Long sales cycles + repeat order velocity
First-order takes weeks; subsequent orders are weekly or monthly. Section design needs to support both the trust-research first-order and the fast repeat-order pattern.
PO + invoice workflows
Net-30 / Net-60 terms, PO numbers, multi-location shipping. Different checkout pattern from D2C.
Catalogue scale
B2B catalogues often run thousands of SKUs across hundreds of brand-account combinations. Bulk catalogue admin tools matter more here than in any D2C vertical.
Section Store for B2B
The sections that earn their place.
Native Shopify 2.0 sections curated for the structural realities of this vertical — not a generic list of pretty blocks.
Comparison Table
Bulk-discount tiers, volume thresholds, contract-level pricing. Surfaces the pricing model that drives B2B buying decisions.
Trust Badges
Industry certifications, accreditations, B-Corp status, ISO certifications — drive first-order conversion at scale.
FAQ
PO process, payment terms, lead times, account setup. The single highest support-volume-reducing section in this vertical.
Customer Stories
Case studies from existing wholesale accounts ("here's how X buys from us") carry conversion weight that lifestyle UGC doesn't in B2B.
Logo Slider
Existing wholesale-account logos (with permission) are the single most-effective trust signal for B2B prospects.
The honest take
Where another app might fit better
For account-specific storefront-side pricing (different prices visible to different logged-in accounts), use Shopify B2B (native to Plus) or a dedicated B2B app. Product Variants handles admin-side bulk catalogue and tier-level pricing; the B2B app handles per-account visibility at checkout. The two compose cleanly.
Questions specific to B2B
What buyers actually ask.
Section Store for b2b stores.
Native Shopify 2.0 sections that inherit theme tokens by default. Free to install. Build alongside your existing stack and try it on real catalogue.