App × Industry
Product Variants for B2B & Wholesale.
Built for tiered pricing, account catalogues, and repeat orders.
In-admin diff view + reusable templates + pricing rules — built for high-stakes catalogue work. Tailored here to the structural reality of b2b — the one or two angles where Product Variants earns its place in this vertical specifically.
The brief
Why B2B stores need this.
The structural realities of b2b that decide which apps and patterns earn their place — and where Product Variants fits in that picture.
Tiered pricing + customer-specific catalogues
B2B pricing varies by account, by volume, by contract. Native Shopify variants alone can't handle this — needs admin-side bulk management plus storefront-side account-aware pricing.
Long sales cycles + repeat order velocity
First-order takes weeks; subsequent orders are weekly or monthly. Section design needs to support both the trust-research first-order and the fast repeat-order pattern.
PO + invoice workflows
Net-30 / Net-60 terms, PO numbers, multi-location shipping. Different checkout pattern from D2C.
Catalogue scale
B2B catalogues often run thousands of SKUs across hundreds of brand-account combinations. Bulk catalogue admin tools matter more here than in any D2C vertical.
Product Variants for B2B
Bulk-edit thousands of SKUs across tiered pricing structures
A wholesale brand selling 800 SKUs across 4 pricing tiers (MSRP, wholesale-tier-1, wholesale-tier-2, wholesale-tier-3) has 3,200 pricing rows to manage. Product Variants' bulk pricing rules let you apply tier-level percentage deltas in one preview-and-commit operation — adjust all "wholesale-tier-2" prices by +3% in 30 seconds. Template re-use means new SKU lines inherit your standard tier structure without per-SKU manual setup.
The honest take
Where another app might fit better
For account-specific storefront-side pricing (different prices visible to different logged-in accounts), use Shopify B2B (native to Plus) or a dedicated B2B app. Product Variants handles admin-side bulk catalogue and tier-level pricing; the B2B app handles per-account visibility at checkout. The two compose cleanly.
Questions specific to B2B
What buyers actually ask.
Product Variants for b2b stores.
Bulk-edit Shopify variants with a real preview-and-commit safety net. Free to install. Build alongside your existing stack and try it on real catalogue.