Honest Comparison
Section Store vs Magic Sections.
Two libraries, same architecture. Which one wins?
Both apps ship native Shopify 2.0 sections through theme app extensions. The honest differences are in catalogue curation, theme-token inheritance, and the team behind the support email.
Section Store
by BrandUp Factory
Agency-curated, conversion-focused section library. 50+ premium sections that inherit theme tokens by default. Support direct from the team that ships the app.
- 50+ conversion-tested sections
- Theme-token inheritance by default
- Built + supported by Shopify Partner agency
- Free sections + premium library
Magic Sections
Shopify sections library
Native Shopify 2.0 section library via theme app extension. Catalogue has fluctuated; design-led catalogue rather than agency-conversion-led.
- Same Shopify 2.0 architecture
- Free tier available
- Theme-token inheritance varies by section
- No direct agency-team support channel
Side by side
Feature-by-feature.
Same architecture, different library curation. Here is where the actual differences live.
Section StoreSections render inline with your theme — no iframe, no proxy.
Same architectural pattern as Section Store.
Hero, comparison, trust badges, FAQ, before/after, logo slider, footer, top bar — conversion-biased.
Magic Sections’ catalogue size has fluctuated; most stores use 6–10 sections heavily anyway.
Sections pull theme color + typography tokens — no extra brand setup.
Some inherit cleanly, others ship their own design language you need to override.
Configure colors, fonts, spacing, copy, CTAs in the native Shopify theme editor.
Both apps deliver on the Shopify 2.0 theme-editor configuration model.
Designed and Lighthouse-tested mobile-first before release.
Both apps target responsive design as a baseline.
Curated by an agency that ships these on client storefronts — sections that move metrics get prioritised.
Magic Sections leans aesthetic over agency-conversion data.
New sections + Shopify compatibility updates on a steady rhythm.
Both apps maintain ongoing release cycles.
info@brandupfactory.com — agency operators respond, not a generic queue.
Generic ticket queue; response quality varies.
Free sections on every install — premium catalogue available inside.
Free + paid tiers — similar pricing structure.
BrandUp Factory — operators using the app on client stores.
Standalone team; less direct insight into real-store usage at scale.
The honest take
When to pick which.
If both catalogues cover the sections you need, the deciding factor is usually theme-token inheritance + who answers your support email.
Pick Section Store when…
- You want a section library curated by an agency that uses these on real client stores — not just a designer’s catalogue.
- Theme-token inheritance matters: you don’t want to re-style every section to match your brand.
- You value support coming directly from the team that ships the app, not a generic queue.
- You want a focused 50+ section library biased toward conversion blocks (trust badges, comparison, social proof, FAQ).
- You’d rather have 50 sections that ship cleanly than 100 that need rework on every theme.
Pick Magic Sections when…
- You’ve evaluated both catalogues and Magic Sections has a specific section style you can’t find elsewhere.
- You prefer a design-quality-led catalogue over an agency-conversion-led one.
- You’re already invested in Magic Sections and the switching cost outweighs the benefit right now.
FAQ
Common questions.
A section library that ships clean by default.
Free to install. 50+ premium sections that inherit your theme tokens — no re-styling, no design fight. Try Section Store side-by-side with whatever you have today.