The promotion bar is prime real estate. Positioned at the top of your store, it's seen by every visitor. Used well, it drives urgency and action. Used poorly, it becomes invisible noise.
Anatomy of Effective Promotions
The best promotion bars share three characteristics:
Clarity: One message, one action. 'Free shipping over $50' beats a paragraph of terms.
Urgency: Limited time or quantity creates motivation to act now instead of later.
Relevance: Match the promotion to the season, to inventory needs, or to customer behavior.
Don't treat the promotion bar as permanent furniture. Rotate offers to keep returning visitors engaged.
Section Features
The Promotion Bar section gives you complete control over your announcements.
• Sticky positioning - Stays visible as customers scroll
• Countdown timers - Add real urgency to limited-time offers
• Call-to-action buttons - Drive clicks directly from the bar
• Multiple styles - Match any brand aesthetic
The section is fully customizable and requires no code changes to update.
Promotion Ideas That Work
Not sure what to promote? Here are proven performers:
• Free shipping thresholds (increase AOV)
• Flash sales with countdown timers
• New product launches
• Loyalty program enrollment
• Seasonal or holiday messaging
• Low stock alerts for popular items
Test different messages and track which ones drive the most engagement.
Conclusion
Your promotion bar is free advertising space. The Promotion Bar section—also free in Section Store—helps you use it effectively.
