In a sea of text and images, audio stands out. A personal voice message from the founder or an audio product guide creates connection that's impossible to achieve through written content alone.
The Human Element
E-commerce can feel impersonal. Audio adds humanity.
Hearing a founder's voice creates emotional connection. Listening to a product guide feels like personal assistance. Audio testimonials carry more authenticity than written reviews.
This isn't theory—brands using audio elements report higher engagement and stronger customer relationships. Voice conveys tone, enthusiasm, and sincerity that text simply cannot.
Section Features
The Audio Message section provides a professional audio experience.
• Custom audio player - Styled to match your brand
• Playback controls - Play, pause, and scrub through content
• Progress tracking - Visual indicator of playback position
• Auto-play options - Start automatically or wait for interaction
The player is lightweight and doesn't impact page performance.
Content Ideas
What should you record? Consider:
Founder story: Why you started the business and what drives you
Product guides: How to use or get the most from your products
Behind the scenes: How products are made or sourced
Customer welcome: A personal thank-you for new customers
Keep recordings under 2 minutes for best engagement.
Fazit
Audio creates connection in ways other content can't. The Audio Message section makes adding voice to your store simple and professional.
